If you know me, you know that I never really enjoy flying. I’m aware it’s the fastest way to travel, but that’s usually where its advantages end. Security is a pain in the ass, flights are often delayed, and comfortability is minimal.

While talking to my friend Eoban about Virgin Atlantic, he brought up how much he loved flying them. About a year ago, I was lucky enough to fly Virgin America, Virgin’s latest spin-off company in the states. While their ads have been covering Boston lately, I feel like I got sort of a sneak peek into the service, since I was flying before even their first birthday. I told Eoban it was my favorite airline I’ve flown.

Aside of the mood lighting, the nice music in the bathrooms, the awesome entertainment systems, and the high-quality (for an airline) food, possibly the one thing that stood out more than anything was the safety video. Check it out:

Whoever created this safety video did an excellent job. Why? Because, they were able to add humor, sarcasm, and interesting graphics into something that is always boring and mundane on other airlines. Through light jokes and eye-catching animation, the creator was able to make the viewer laugh, stay interested, and learn without making them uncomfortable or uneasy. I am certain that the ability to make a flight safety video funny without belittling the importance of emergency procedures isn’t easily found.

The result of this? Increased knowledge of the viewer.

I bet that if you did a study and had people watch this versus the traditional safety video, they would retain much more knowledge from the former. The other airlines should learn from VA, but maybe they’re just too boring in every other way to get the picture.

UPDATE: With a little bit of research, I discovered that the safety video was animated by W!LDBRAIN, Inc.. Cheers to them!